I came across this picture on Twitter . It's an ad that ran in Target, a magazine published in the 80s. Being in the advertising racket, I couldn't help but notice the plainness of the text; a simple announcer for new packaging. Us copywriters are told to inspire readers with the communication like they used to before , though from the looks of it, direct, no-nonsense stuff was being published back in the 80s too. Plus ça change, plus c'est la même chose , and all that. While many facets of the picture triggered of a deluge of nostalgia amongst friends, it was seeing the second bar from the top that caused a familiar dull ache in my chest. Any time I see the old Amul Fruit & Nut pack, I'm instantly transported back to an extremely humble, 1-RK in Bombay. I am sitting on a pink, mosaic marble tiled floor, the kind that's sadly gone out of fashion now, impatiently waiting for my Pati to open the front door and welcome my Thatha back from one of his mysterious (to