You meet many people in the advertising industry. Smart, crazy, rude, lazy, ambitious, clueless... it takes all kinds of folks to make the ads that you skip. The rarest are the genuinely nice ones, the men and women who smile in the face of unreasonable deadlines, threadbare resources, client changes, long hours and low pay. The nicest person I ever had the privilege of working with died in a hospital bed on Wednesday. He was wheeled into the OT for an operation to clear 3 blocks in his heart. He survived the procedure, regained consciousness and met his near and dear ones. Then, he suffered a sudden heart attack and met his maker. Life was not gracious to this devout man of faith. It did not allow him to grow old, nor grant him the chance to see his kids grow up. It made him live in poverty, suffer a number of cruel personal challenges and watched impassively as he worked backbreaking hours in a thankless job in an ungrateful industry. Death did not shake his hand in the OT. No, it