If you are in advertising, is it almost impossible to be an optimist? In an interview, David Droga , resident ad-world genius and founder of Droga5 , the agency any creative worth her/is salt wants to work in, said he was an optimist. Which, if you consider how long he's been in the game, seems a staggering attitude to maintain. It got me thinking. Has Droga's approach anything to do with the fact that he is a genius (albeit an incredibly hard-working one), whose ideas usually translate into wonderfully effective and memorable (is there a difference?) advertisements? He was born in Australia and started working there. Did that help mould his attitude and craft? This exercise could go on forever and there's no chance I can distil the elements of his success. And yet, being an optimist, a cheerful person, having a positive outlook on life may be critical to one thing - wanting to wake up and go work in advertising. Because the average Indian agency attitude goes some...